Vickie Gould International, LLC

3 Ways Entrepreneurs Can Grow Their Brand and Get More Customers

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What do you think of when I say, “Brand?”

Colors? Logos? Pictures?

When I talk about brand, I don’t mean any of those things.  The colors you’re using on your website, the photos you’ve taken in Paris and the fancy logo you made don’t matter as much as one thing.

That one thing is feeling.

Your brand, just like you as a person, isn’t about this outward stuff. It’s about the inside. You have way more substance, and your brand does too. It’s about how you make someone feel when they see your website, see your posts on social media or when you meet in person.

Times have changed. The know-like-and-trust factor isn’t the same. You don’t win people over as easily. There’s more skepticism in the online world, and people don’t just buy things they like — they buy things they like that have meaning.

As Maya Angelou said, “People will forget the things you do, and people will forget the things you say. But people will never forget how you made them feel.”

So how do you create a brand that evokes a feeling for someone? How do you make them feel good when they meet your brand?  

(Continue reading in SEEN Magazine ….)

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