Want to Grow Your Brand?
What do you think of when I say, “Brand?”
Colors? Logos? Pictures?
When I talk about brand, I don’t mean any of those things. The colors you’re using on your website, the photos you’ve taken in Paris and the fancy logo you made don’t matter as much as one thing.
That one thing is feeling.
It’s about the Inside
Your brand, just like you as a person, isn’t about this outward stuff. It’s about the inside. You have way more substance, and your brand does too. It’s about how you make someone feel when they see your website, see your posts on social media or when you meet in person.
Times have changed. The know-like-and-trust factor isn’t the same. You don’t win people over as easily. There’s more skepticism in the online world, and people don’t just buy things they like — they buy things they like that have meaning.
As Maya Angelou said, “People will forget the things you do, and people will forget the things you say. But people will never forget how you made them feel.”
So how do you grow your brand in a way that evokes a feeling for someone? How do you make them feel good when they meet your brand?
Vickie Gould is a Law of Attraction business and book coach, best selling author, and speaker. She believes that everyone has a story to share and a journey orchestrated for their positive growth — and that those experiences should be written in a best selling book.
Vickie helps entrepreneurs to write, self-publish and leverage their own business books to share those stories, grow their following, create more impact and turn readers into clients through her Easy Writer Program, one-on-one coaching and her free Facebook Group, Write Your Biz Book.
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