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In July of 2017, I met Lisa Nichols at her Abundance Now event in Chicago. Immediately, I was drawn to her person. I had already “met” her on YouTube but being in her presence brought an even higher energy.
By the end of that year, I decided I needed Lisa Nichols help to grow my business. I felt she could help exponentiate my future growth. That’s when I decided to take the leap and enter one of her highest tier coaching offerings, Global Leadership Program.
2018 became a year of big growth in many ways. I was tested on so many levels. I had to decide what I really wanted. And I had to figure out if I wanted it badly enough to really go after it.
Here are a few thing that I learned along the way….
1. It’s okay to be disruptive — in fact, it’s really good!
Do you remember being shushed when you were little? Maybe you were “too much” for people. Perhaps, like me, you were a bit talkative. You got the parental LOOK. So you learned to stay quiet, keep your thoughts to yourself and blend in. Sound familiar?
Problem is that when we do that, regardless if we own a business or not, we squelch the exact thing that our soul wants to share. It’s like being in your own self-imposed prison. And guess what? When you’re in business, blending in doesn’t help you stand out.
When Lisa Nichols told us to be disruptive, it was like I was given permission to speak up. Now, it took some practice (and I’m still working on it) but it definitely is a client attraction factor. And please don’t get me wrong, it’s not about being in someone’s face or being rude. It’s about speaking your truth.
For example …
Since I coach entrepreneurs to write best selling books, you can imagine how often I hear, “I don’t have time,” as the excuse. At first, I tried to downplay it and say that when it became important enough, you’d write your book. Blah, blah, blah ….
Then I wanted to convince people my method wouldn’t take as long as they thought, so I’d help save them time. That was somehow supposed to get them over their time issue. And now, I flat say that I’m sure in the time you’ve had in the past year, you’ve wasted enough time to write your book probably two times over. I don’t buy the, “no time,” excuse or allow people to use it on me anymore.
By speaking disruptively in a positive way, I now get responses like, “You’re so right!” or “You’re in my head!” And that’s what good disruption does. Plus, it’s super attractive to your ideal client. People really like it because it’s not fake — it’s like a breath of fresh air.
I received my graduation trophy and award in this video below. Lisa Nichols mentions being that voice the world needs to hear.
2. Never end with your offer — leave them in their heart instead.
If you’ve watched Simon Sinek’s Start with Why video, you know that people buy from emotion. Then we justify with logic. But guess what? If you leave your ending words being your offer, you’re leaving money on the table.
Did you know that the average speaker closes ten percent of the room? Lisa Nichols closes forty percent and this is one of the reasons why. So if you want to improve your closing ratio, leave them in their heart. Leaving them in their heart means that you end with a warm fuzzy, something that’s a feel-good. Maybe it’s a short story, a quote or something you say often.
Many times I end my videos with, “Remember, the most transformational book you read is the one you write.” I also use, “The life that you save with the story you share just might be your own.”
3. When you include people in your story, leave their dignity intact.
Vulnerability creates connections and these days people are craving real relationships with imperfect people. This is why stories are so powerful. But many time we share stories that involve other people. I think the fact that we don’t want to speak poorly or “air our family laundry” is because we don’t know how to share our story without throwing someone under the bus. In reality, someone doesn’t have to be the bad guy.
Lisa Nichols says that if you’re going to share a story like that, the person you talk about should be able to sit in the front row and have their dignity still intact.
4. Your business will never grow beyond your personal development.
Yikes! This is a big one. Mindset is huge when you’re in business for yourself. Limiting beliefs creep up way too often. And those we thought we took care of come back with each new level of success. Sometimes we can’t make the money we desire because we think we aren’t worthy of it. Other times we might make the money but sabotage our relationship because we don’t believe that we can have love and money together. This is why it’s so important to work on personal development as part of your business development.
All too often the wounded little boy or little girl comes back and takes over the show. I know I will be working on myself until the day I die — I’m a work in progress and the work will never be done. Here’s the thing I learned this last session of Global Leaders Program: my little girl can come along with me, but the adult Vickie is now in charge.
I’d love to hear your thoughts or takeaways from this article — comment below!
Vickie Gould is a book coach, content marketing strategist, best selling author, and speaker. She believes that everyone has a story to share and a journey orchestrated for their positive growth — and that those experiences should be written in a best selling book.
Vickie helps entrepreneurs to share their stories, self-publish and leverage their own business books, grow their following, create more impact and turn readers into clients through her Easy Writer Program, one-on-one coaching and her free Facebook Group, Write Your Biz Book.
Get her cheatsheet called 5 Secret Strategies to Write Your Book Quickly at: bit.ly/5secretstrategies.