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Have you ever felt unsure how to best connect with your audience on an emotional level and convert them into ideal clients and advocates for your work? Today I’ll be teaching you four ways to make people FEEL that will grow your community with ideal clients. Transcript follows.
00:00 Hi guys, Vickie here – the words lady, and today I wanted to talk about four things that you can do and four ways that you can make people feel so that they will so have that will grow your community. I’m totally butchering that. Oh my gosh. Four ways to make people feel that will grow your community with ideal clients. Oh my gosh.
00:25 So, you know what people say all the time right you’ve probably heard it and I’ll repeat it: “content is king.” Some people will say content is king, queen, aunt, uncle, niece. You know everything’s everything is about content these days because there’s so much chatter going on. There are so many videos so many people to follow so many people probably doing similar things to you obviously you and I, you know, we’re unique we do different things our ways, so that’s what makes us a little different than our competitors. 00:58 But how do you really stand out? How do you make yourself stand out? Because there’s so many options for people, right? 01:08 So let’s talk about those four ways to make people feel that will grow your community with ideal clients.
Tip #1: Make Them Feel Confident
01:14 So, number one, make them feel confident. How do you make people feel confident? Why do people feel not confident? It’s usually because they don’t know something, right.
01:27 So you’re gonna be able [indistinguishable], that’s simple, something that they can actually do on their own and they feel confident that they can do it now because they’ve got those easy steps.
Tip #2: Let Them Feel Connected
01:40 Number two: let them feel connected. And by connected I mean connected to you, connected to your bigger community and tribe, connected to your mission. So, you have to make sure you’re sharing your story of why you do what you do and also share some behind-the-scenes, share some flub ups, share a lot of things about you that makes your personality different.
02:05 The other day my daughter and I were talking about being funny and I’m just like “I’m funny” and she’s like, she’s like “Daddy’s funny because he’s witty. You’re funny because of the way that you say things or little quirky mannerisms that you have.” Okay, fine. That’s all right with me. I’m still funny. So I get to be funny and that’s how I connect with people with these little quirky things that I do. I’m not exactly sure when I do them all.
Tip #3: Make Them Feel Reassured
02:35 Number three: make them feel reassured, okay? Reassured. You need to make them feel like you understand where they’ve been. Again, story story story, examples, case studies, stuff that you’ve done in the past.
02:53 Make them feel reassured that you’re empathic you know that – not empathic – that you empathize with them, that you acknowledge where they’ve been, where they are. Share some of the struggles that you had when you are in the same place. Make them feel reassured that they’re not alone, that they’re not some weird quirk of the universe that is the only person that’s ever felt this way or ever been there. Make them feel reassured.
Tip #4: Inspire Them
03:22 And number four: inspire them. I say this in a different way sometimes about leaving them in their heart. Encourage them. You know you may be the only person that they feel is in your corner – even if they don’t know you personally, face to face. Just purely by seeing you online could be something.
03:45 I know a mom and daughter who I really didn’t know the mom that well however we knew each other online. She watched my things. I didn’t really know the impact the amount of impact I had on her life until this dear woman passed away and then her daughter reached out to me and said “I don’t know if you know but mom watched everything that you put out. She loved everything that you did and you inspired her day by day to keep going.” That’s like, I didn’t even know, right? These people may not always tell you but if you leave them in their heart.
04:25 If you share with them who you truly are and what you truly want for them and share the possibilities of what their life could be like, then you’ll encourage them to keep going, right?
Invitation: Join Us Live in Michigan Sept 9-10
What is the best way to share all of the above in a fun, quick and simple way? STORIES! And guess what? When you can connect at this level through storytelling, the sales conversation is easier too! DOUBLE BONUS! But the secret sauce is in how you structure that story and then connect it back to what you do and then inspire them to reach out to take action with you. If attracting more followers and fans, and converting sales calls at a higher closing rates interest you, then you should check out my event below.
It’s called Stories Sell and it’s happening September 9-10 and you’re invited! You can get all the details here: bit.ly/storiesselllive and for being part of my online community, I’m gifting you $230 off by using Eventbrite to register.
Vickie Gould is a book coach, content marketing strategist, best selling author, and speaker. She believes that everyone has a story to share and a journey orchestrated for their positive growth – and that those experiences should be written in a best selling book.
Vickie helps entrepreneurs to share their stories, self-publish and leverage their own business books, grow their following, create more impact and turn readers into clients through her Impact Now Program, Easy Writer Program, one-on-one coaching and her free Facebook Group, Write Your Biz Book.
Join the 3 Day Challenge Stories to Share and Sell here: bit.ly/storiestoshareandsell