Stories for Marketing: 3 Powerful Types of Stories

Telling stories is the most powerful marketing tool you can use because you connect faster and tighter (plus if you’re writing a book, stories are critical). But what kinds of stories should you share?  I’ll tell you here today. ⇒ Don’t forget to download my Free Cheatsheet “5 Secret Strategies to Write Your Book Quickly” HERE:  ⇒ Watch the 3 Day FREE Challenge From Writer’s Block to Best Seller replays here:…  ⇒ Get Access to Free Coaching HERE: (click the top photo and make your FREE login) Have you been thinking of writing a book for your business but you’re not sure how to do it and you’re scared of wasting time doing it wrong? Let me help! I’ll show 10 steps to writing a best selling book that wows your readers and turns them into paying clients in my book, Easy Writer. You can get it here:  Join our community in “Write Your Biz Book” Facebook Group here:… Transcript follows.

Ooh storytelling! It’s how we connect. It’s how we share our lives. But you might be wondering what stories to tell for your business or in your book? Well, there are three main types of stories and I’m gonna share them with you today. 

I’m Vicki Gould with Easy Writer Tips to help you write your book and grow your biz. You see, stories are super important in growing your following and creating more brand awareness. Just think about it. When someone shares with you or teaches you something, what do you remember the most about what they said?  The story and how it made you feel. 

Use Storytelling to Connect to Your Clients

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Just think about you know brands like TOMS shoes, like, putting shoes on feet of kids who don’t have shoes otherwise. When you buy a pair of TOMS, it makes you feel good because they’re gonna donate a pair – same with Bombas socks.  You get a pair of awesome socks and they donate and you find out about the story about how they found out about these kids who needed shoes, needed socks and – oh! – it makes you feel good, right? 

Stories are important because of that. It helps create something for your brand that you don’t get any other way. And you may already know the Maya Angelou quote that people will forget what you said people will forget what you did, but people will never forget how you made them feel.  And it’s through stories that you get that feeling. It’s the stories that you share. 

So, which ones do you share? Let’s talk about those three main stories for your business or for your book. Each of these creates a different type of connection. 

Story Type 1: Personal Stories

The first one is personal stories. That’s pretty easy, right? Personal stories are actually the tightest tightest tightest tightest type of connection and they connect your hearts. This is the most important type of story to share and they’re the personal ones. No, your personal stories. 

You want to share your vulnerabilities your struggles what you thought you know your deepest connections are because you’re telling them your deepest feelings and you’re sharing and showing – not exactly just telling, okay – and everyone has major and minor stories. 

There’s a major story probably of why you do what you do as an entrepreneur and then there are minor stories things that happen to you every day, or things that occurred at an event, or a conference, or vacation, or something that you can use to apply the story to knowledge that you’re sharing.

Story Type 2: Case Studies

02:50 The second type of story is case studies – and I’ll kind of lump in testimonials here as well. Case studies show people how it is to work with you, what might happen, it shows what the possibilities could be, and it also shares your expertise.

It gives you credibility that you can actually deliver what you promised. Right.

Story Type 3: Famous People

And then the third type of story is stories of famous people. And stories of famous people helped illustrate your point and they give inspiration or motivation, but they don’t create as much of a bond between you and your audience.

You know like when I tell you that Edison tried a thousand different filaments – I know the number is different everywhere you look – but let’s just use a thousand different filaments for the light bulb and it’s an indication or a story that you used to help illustrate. 

You know, keep going with something don’t see things as failures. Think of it as, you know, like he says “I didn’t make mistakes. I didn’t fail. I just found a thousand things that didn’t make the filament.” – right – that he was able to use that and keep going. 

Saying “Okay, that was not right. Move. Next next next.” You use that as an illustration but you know it didn’t really create this tight bond between you and me, right?

Make Sure Your Story Gets to the Point

But make sure when you use your stories, have a point to them, okay? Like, there’s nothing worse than a rambler without a point. Like, we’ve all been there with that person who just *blahhh*.  Don’t be that person.

If you’re teaching something, use the story to illustrate your point. It makes it so much easier to remember too. 

Okay, so now you know what types of stories you should be sharing in your marketing and in your book. And if you want to use them in your book, you might like this free cheatsheet I created called “Five Secret Strategies to Write Your Book Quickly.” And you can download it at or you can get it for free in the link below. 

Now, you might want to know “I’m not sure about how to actually structure and tell the stories.” I’ll link a video about how to do that right here for you too. 

Join us in the Write Your Biz Book Facebook Group

And in the meantime, like I said, go download that free cheatsheet and make sure you join me and thousands of other entrepreneurs from all over the world writing books and growing their business in the Write Your Biz Book Facebook group.  I do free live trainings and challenges regularly on how to write your book, market it, create content that your audience is going to love, grow your following, sharing stories and the link for that is below as well. 

So if this video was helpful, be sure to subscribe, share with your friends, hit the like button so I know to make more videos like this. And remember: the most transformational book you read is the one that you write and put your stories in, right?  Alright, see you later.   


Be part of the next session of the FREE 3 Day Challenge: Stories to Share and Sell

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Vickie Gould is a book coach, content marketing strategist, best selling author, and speaker. She believes that everyone has a story to share and a journey orchestrated for their positive growth – and that those experiences should be written in a best selling book.

Vickie helps entrepreneurs to share their stories, self-publish and leverage their own business books, grow their following, create more impact and turn readers into clients through her Impact Now Program, Easy Writer Program, one-on-one coaching and her free Facebook Group, Write Your Biz Book.

She has written 10 best sellers such as Easy Writer and Standing in the Gap, and helped nearly 100 others to become best selling authors as well.

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